Really? Seriously? Is it still too expensive to be green? I am a little surprised when people say that cannot do anything to be green because the products are too expensive. This may have been the case eons ago but not anymore. People now say going green is too expensive as an excuse in my opinion. Granted, I am not able to afford solar panels on my roof just yet but that does not mean I am not green or trying to be green in my own ways.
Here are some simple things that you can do now to start you off in the right direction without too much money out of pocket. Keep in mind, that while you will spend money at first, the payback is well worth it for you and the environment.
One of the first things I did to start my own green movement at home was to buy canvas bags for the grocery store. They were $1.00 each and I bought 10 of them. I always leave them in my car so no matter what store I go to I bring a bag with me. Each time I visit the grocery store I get 5 cents back for each bag that I bring.
So each week when I grocery shop I get 50 cents back. Each week that adds up quickly and before you know it, I have made my $10.00 back and am no longer a slave to the plastic bags. U.S. consumers use approximately 100 billion plastic bags annually which require an estimated 12 million barrels to produce! Just think, the majority of these bags are used just once from for less than 30 minutes and then they go into our landfills or end up in our oceans where they are a serious threat to wildlife.
The second green thing I did was change my water bottle habits. I have to admit, this one was hard for me until I did the math and it was at that moment I went to Target to buy a water filter and ordered my CamelBak Better Bottle.
The funny thing is that people are so quick to complain about the cost of gas but have you ever complained about the cost of the water bottles at the grocery store? I paid $10.00 for my bottle and $30 for my water filter and I have never once gone back to the store to buy my 12 pack of water for $6.00. And to think, a 12 pack of water bottles was finished in one week or less! I really don’t like when people say they reuse their plastic water bottles…. Do you know the bacteria that are on the bottles and the plastic leaching that occurs? Please do yourself and the environment a favor and buy a BPA Free water bottle today!
How many of us use paper napkins each day for lunch and dinner? Time to save a tree! Even napkins made from recycled materials are not as innocent as they may seem since they too wind up in landfills. A family of 4 can easily go through 84 paper napkins a week and if you think of each paper napkin costing 2 cents - well that adds up quickly over the course of a week, month, and a year. Cloth napkins can be used several times before tossing them into the laundry. With a family of four, laundry is done quite a bit so go ahead and make the switch.
Finally, do you wash all loads of laundry in cold water? Did you know that if you washed all of your clothes in cold water your clothes would last longer? Not only that, but you would save on your electrical bill. Unless you are washing baby diapers or grease stains, cold water is the way to go. 85-90 percent of the energy needed to wash your clothes in a machine is used to warm the water. Only 10-15 percent actually goes into the washer. The next time you need to buy laundry detergent, look for the detergents that are specially made for cold water.
And of course, we all know about the light bulbs and such but these were a couple other reminders of what you can do today to start saving money and you can be proud of yourself for going green! Remember, it is cool to be green!
Really? Seriously? Is it still too expensive to be green? I am a little surprised when people say that cannot do anything to be green because the products are too expensive. This may have been the case eons ago but not anymore. People now say going green is too expensive as an excuse in my opinion. Granted, I am not able to afford solar panels on my roof just yet but that does not mean I am not green or trying to be green in my own ways.
Here are some simple things that you can do now to start you off in the right direction without too much money out of pocket. Keep in mind, that while you will spend money at first, the payback is well worth it for you and the environment.
One of the first things I did to start my own green movement at home was to buy canvas bags for the grocery store. They were $1.00 each and I bought 10 of them. I always leave them in my car so no matter what store I go to I bring a bag with me. Each time I visit the grocery store I get 5 cents back for each bag that I bring.
So each week when I grocery shop I get 50 cents back. Each week that adds up quickly and before you know it, I have made my $10.00 back and am no longer a slave to the plastic bags. U.S. consumers use approximately 100 billion plastic bags annually which require an estimated 12 million barrels to produce! Just think, the majority of these bags are used just once from for less than 30 minutes and then they go into our landfills or end up in our oceans where they are a serious threat to wildlife.
The second green thing I did was change my water bottle habits. I have to admit, this one was hard for me until I did the math and it was at that moment I went to Target to buy a water filter and ordered my CamelBak Better Bottle.
The funny thing is that people are so quick to complain about the cost of gas but have you ever complained about the cost of the water bottles at the grocery store? I paid $10.00 for my bottle and $30 for my water filter and I have never once gone back to the store to buy my 12 pack of water for $6.00. And to think, a 12 pack of water bottles was finished in one week or less! I really don’t like when people say they reuse their plastic water bottles…. Do you know the bacteria that are on the bottles and the plastic leaching that occurs? Please do yourself and the environment a favor and buy a BPA Free water bottle today!
How many of us use paper napkins each day for lunch and dinner? Time to save a tree! Even napkins made from recycled materials are not as innocent as they may seem since they too wind up in landfills. A family of 4 can easily go through 84 paper napkins a week and if you think of each paper napkin costing 2 cents - well that adds up quickly over the course of a week, month, and a year. Cloth napkins can be used several times before tossing them into the laundry. With a family of four, laundry is done quite a bit so go ahead and make the switch.
Finally, do you wash all loads of laundry in cold water? Did you know that if you washed all of your clothes in cold water your clothes would last longer? Not only that, but you would save on your electrical bill. Unless you are washing baby diapers or grease stains, cold water is the way to go. 85-90 percent of the energy needed to wash your clothes in a machine is used to warm the water. Only 10-15 percent actually goes into the washer. The next time you need to buy laundry detergent, look for the detergents that are specially made for cold water.
And of course, we all know about the light bulbs and such but these were a couple other reminders of what you can do today to start saving money and you can be proud of yourself for going green! Remember, it is cool to be green!
We’ve certainly seen quite a few companies come out and say that their manufacturing facilities have a zero impact on the environment, meaning zero footprint, but indeed, there is much controversy on how to determine what a zero foot print is. It’s almost impossible to get to zero, even if a company goes and plants 10,000 trees over the course of 5-years.
The other day at a Think Tank meeting, we were talking about how to establish a complete CO2 discharge chain of a product, including all its components in the process of making it. From the wrappers, card board box, printing, assembly, energy to do all that, the distance the people traveled to work in what type of cars, etc. I mean really narrowing down the actual discharges.
Not because we are Global Warming alarmists, but because we feel it is not exactly correct for a company to claim Zero Emissions. And that we must have a more realistic view of the total process, Supply chain and all.
Many companies like Dell in Texas have stated that they have finally achieved zero emissions, but they were attacked for stating that, why? Because, everyone has a different concept of what nothing is. In other words we are all out there fighting over nothing and that makes no sense to anyone, no matter how you figure it.
Indeed, we should be applauding Dell for their solar panels, LEEDs certified warehouses and assembly plant and all their hard work and meaningful dedication to do the right thing. And yet, we are not doing that are we? Instead we find people attacking businesses, even those that go out of their way, spending millions of dollars to do the right thing. I ask are we doing the right thing by allowing persnickety environmental complainers to attack America’s greatest companies?
Recycling is like exercising - everyone knows we should do it, but not all of us do it as frequently as we should and many of us don’t do it at all. However, there are tons of reasons why you must make an effort to recycle as much as feasible. If you have not been diligent about recycling, this article provides some great reasons why you should start.
1. Recycling cuts back on global warming.
2. Production of certain materials from the start can release serious amounts of CO2 into the atmosphere.
3. Recycling paper saves trees - for each ton of paper recycled, 17 trees are saved. Each of these trees can extract around 250 pounds of carbon-dioxide from the air in a year.
4. Recycling makes us more energy-efficient. It frequently takes a great amount more energy to form something from nothing than to reuse it.
5. It keeps our landfills from overflowing. We are fast running out of space for landfills especially near towns.
Beach towns have been dumping trash into their seas for years to by-pass the difficulty, but with widespread sea ecological collapse, this isn’t longer a practicable option. Worse yet, it’s hard to find land in suburban and agricultural areas whose residents will permit landfills to come into their areas without a fight. The squeeze for rubbish heap land is only going to become worse in the future.
Recycling gives us some hope. Studies show that 60% to 75% of rubbish in landfills can be recycled. That suggests that if everyone recycled, we would have 60% to 75% less rubbish in our landfills, and we’d need at least that far less land for rubbish disposal. The rubbish in landfills is mostly not treated in any way it’s simply thrown in a huge hole and buried over. A lot of this rubbish isn’t environmentally friendly or readily biodegradable and it is unsurprising that contaminants can get into our water. It is also a major reason why it isn’t safe to drink from streams and brooks when you are hiking and camping even when it’s like you are in a spotless environment. It reduces air pollution. A lot of factories that produce plastics, metals, and paper products release poisons into the air.
For instance, plastics are usually burned in incinerators. Plastics are made with oil, and that oil is released into the atmosphere when the plastic burns, creating significant greenhouse-gas emissions. From manufacturing to processing, from collection to invention it’s common knowledge that recycling is an expansion industry, earning billions of bucks yearly. Our desire to recycle is only going to grow more insistent as populations grow and as technology changes. It adds to property worth. It is obvious a rubbish heap near your house can decrease your property values significantly. Recycling decreases the quantity of land required for landfills. This decreases the quantity of homes near landfills, keeping property values up and house owners cheerful. The more folks recycle, the less landfills we need and if enough folks pitch in, recycling should pay off for everyone. It is good business. Pitting business against the environment is a lose-lose situation - everyone suffers.
Commercial factories and processing plants save masses of cash on energy and extraction systems when they use recycled materials rather than virgin resources. They also make sure that basic resources don’t become a scanty commodity, keeping demand and costs down and making sure that their business can continue for years to come. One person can contribute. Many of us think this is true with recycling, too but the reality is that small acts of recycling make a giant difference.
David Sein is a freelance journalist reporting on socially conscious issues.
Climate and Biodiversity - Common Policies For Common Good
Concerns about dangerous climate change and large biodiversity loss are visible throughout the world: unprecedented rates of temperature increases and species extinctions are a reality. In 1999 Dr. Peter Raven, president of the International Botanical Congress, published a paper in which he states that “current extinction rate is now approaching 1,000 times the background rate and may climb to 10,000 times the background rate during the next century, if present trends continue. At this rate, one-third to two-thirds of all species of plants, animals, and other organisms would be lost during the second half of the 21st century, a loss that would easily equal those of past extinctions”. He then outlined seven “Points to Slow the Extinction of Plants”, including financial and capacity building instruments to help developing countries protect 80% of the world’s biodiversity they host. As far as climate change is concerned, the responsibility of developed countries is high in providing the most threatened regions in the world with good instruments to cope with this challenge (or at least examples of them to implement autonomously).
Climate change plays a significant role in this human-induced mass extinction because it is increasing the already large biodiversity losses caused by habitat destruction and fragmentation, water and air pollution, introduction of invasive species. Marine ecosystems will be affected by an increase in sea temperature, but also by ocean acidification, because of the higher concentration of dissolved carbon dioxide (carbonic acid): in fact this reduces the shell formation ability in many organisms. Polar (and mountain) ecosystems are particularly vulnerable to climate change, with effects such as thawing permafrost, decreased snow cover, losses from ice sheets and changes in ocean temperatures. Large impacts on Arctic biodiversity are already evident, pictures of polar bears wandering lost on small icebergs being a scary and sad symbol of the era we live in (even former U.S. President Bush, at the end of his mandate, recalled this image to show his fellow citizens he cared about climate change …)
In this rapidly changing environment it is therefore extremely important that conservation plans include adaption measures for ecosystems accordingly to the predicted regional climate patterns (but models need still to be improved a lot at this scale): dynamic approaches are needed to set good options for future ecosystems and landscapes. It will be necessary to facilitate the movement of species to new geographical locations, as they follow the shifting habitats.
The public concern is growing: in Africa last 28 February young people organized a march from impoverished urban areas to the summit of Mount Kilimanjaro to raise awareness on climate change, together with the Kilimanjaro Initiative and the UN’s global UNite to Combat Climate Change campaign. It seems though that the global attention on climate change doesn’t fully consider implications for biodiversity yet: while the negotiations and speeches on climate issues are very popular (and the Nobel Prize was awarded to the entire IPCC together with Al Gore in 2007) the meetings and decisions of the Convention on Biological Diversity (http://www.cbd.int/) don’t raise comparable interest. Is it because the anthropocentrism is (still) the prevailing philosophy and animals and plants are mainly seen by people as beautiful “supporting actors” on the planet we live on? Right when we are losing control of the global situation it is probably time to reflect on our role of dominant species and acknowledge the fundamental contribution of other organisms to our livelihoods, despite many of us live in the so called Technosphere.
Policies to protect the climate avoiding irreversible effects on the ecosystems need to be strongly interconnected with conservation strategies: preserving natural areas while helping them adapt to the changing climate means hopefully to leave better, or not as compromised, ecosystems to future generations. Climate and biodiversity, though ever changing and evolving, are common goods and they need common policies: if we reduce the human Ecological Footprint both the atmosphere and the biosphere will be better off (and our children and grandchildren living in them).
Written by Luca Marazzi on behalf of Responding to Climate Change.
For further information on Climate Change please visit the Responding to Climate Change website - http://www.rtcc.org
The Ecological Footprint is a measure of human demand on the Earth’s ecosystems. It represents the amount of biologically productive land and sea area needed to regenerate the resources a human population consumes and to absorb and render harmless the corresponding waste. Using this assessment, it is possible to estimate how much of the Earth (or how many planet Earths) it would take to support humanity if everybody lived a given lifestyle. For 2005, humanity’s total ecological footprint was estimated at 1.3 planet Earths - in other words, humanity uses ecological services 1.3 times faster than Earths can renew them. See also: http://www.footprintnetwork.org/
Landfill in the UK is becoming a huge problem. With the drop in the price of recycled products, the issue is what to do with all of the waste that we produce. The breakdown of waste in landfill sites creates huge amounts of the greenhouse gas methane. There are also many products that will not breakdown and will remain in the environment for ever with the potential to contaminate water supplies.
Traid, a charity specializing in the recycling of textiles reports that 900,000 tons of shoes and clothing are thrown away each year in the UK. Only 200,000 tons per year are recycled and the rest is dumped in landfill. The government estimates that similar amounts of between 550,000 and 900,000 tons of textiles are thrown away each year.
In addition to the problems of waste and landfill in the UK, there is also the consideration of the energy used and waste generated by the manufacture and distribution of clothing and textiles. Growth of cotton uses a huge amount of chemical pesticides and environmentally damaging cultivation methods. The manufacture of man made fabrics also has a huge environmental impact with. Demand for polyester the most widely used synthetic fabric has almost doubled in the last 15 years. The manufacture of polyester uses large amounts of crude oil and an energy-intensive process. It releases emissions including volatile organic compounds, particulate matter, and acid gases such as hydrogen chloride, all of which can cause health problems for workers by causing or aggravating respiratory disease.
Second hand clothing is becoming more popular as people begin to recognise the real costs of fast fashion. Consumers are becoming more aware of their buying choices and ways that they can help the environment.
Finally, there is one more great reason to recycle second hand clothing. Just because you are fed up with a piece of clothing or it does not fit you nay more, it does not mean that it has no worth. You can make sure that the worth of your second hand clothing is realized by swapping it at a swishing party on a clothes swapping website, selling it or donating it to your favorite charity.
This article was written by Ceri Heathcote for posh-swaps.com, a website for swapping, buying and selling second hand and vintage clothing.
Clothes swapping and buying and selling second hand clothes is a great way to reduce the impact of fashion on the environment and to save money.
This is why many people are now looking to use alternative and more natural ways of supplying power to their homes. Below we look at some of the reasons to use solar power. The great thing about having a solar powered energy system in …
Researchers from the Polytechnic University (PolyU) in Honk Kong in collaboration with industry partners, have recently developed a new solar energy-powered A/C system for vehicles and already completed a series of on-road tests.
What are some other benefits of solar powered home products? Well, when you use solar home items, your electricity bills will go down. Why pay outrageous prices for electricity when you can create your own electricity at home? …
Solar Powered Robotic Mobiles. Posted by admin on November 16th, 2010. This is a solar powered robotic mobile that combines solar energy and Bluetooth module. It’s another kind of art by Mark Malmberg. Solar Powered Robotic Mobiles …
Finishes are coatings that are applied to the external and inside surfaces of walls to protect them from the elements and from wear and tear. They also improve the appearance of the structure and are used to enhance the design of rooms.
Petroleum, our main source of oil-based wood finishes and paint, is a non-renewable resource. There are now paints and finishes on the market that are derived from a renewable resource, which in a small way, helps to reduce dependence on oil, and contributes to a more sustainable world.
The basis for these products is whey, which is a product of cheese making, and which has a high biochemical oxygen demand (BOD). This increases the burden on waste treatment facilities, and can also pollute our natural water sources. In the last ten years, this by-product has been used for many new purposes, one of which is natural wood finishes.
When choosing paints for your decorating, use the low or no VOC (volatile organic compound) paints. For hundreds, no, thousands of years, earth, clay and lime have been used, both in hot and cold areas of the world. And now this knowledge is being readapted for contemporary use. If you do any redecorating or new building, it makes sense to contribute to having green, healthy surroundings.
Low and no VOC paints have less smell and less impact on air quality. EPA studies have shown that indoor air quality is up to five times more toxic than outdoors, mainly because of toxic emissions from paint and finishes. This particularly affects anyone with allergies, asthma, or chemical sensitivities. With the new “green” paints, there will be lower contamination of landfills, groundwater, and the ozone.
Switching will not cost you more. Cleanup is easily done with soap and water, instead of toxic chemicals, and brushes can easily be cleaned and reused. The paint is still washable, and is far less harmful to you, your pets, and the environment.
Lisa is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses.
Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com
Helping Kids Care For the Earth - Ideas For Earth Day and Beyond
Earth Day is April 22, and while it’s important to get involved on this day, there are things we can do as families that will make a huge impact throughout the year.
It starts with helping our kids to celebrate the world in which we live, and it continues with helping them to love it so much that they want to do everything they can to help protect it. Here are six ideas to help your kids celebrate and care for our earth:
1. Get out and enjoy it. Researchers are now saying that simply getting kids outside in nature may be the most effective way to raise their awareness of environmental issues. Suddenly, these problems that they hear about on the news and in the classroom have a real impact on their daily lives. They see firsthand how a forest or a beach or a tidepool or a meadow is teeming with life, with ecological relationships that are interdependent, delicate and complex.
To encourage your kids to get out there and enjoy the natural world, you may have to purposefully inject some extra excitement in the idea, but just at first. Take your dog (or a friend’s dog) for a walk in the woods. A dog’s love for nature, and subsequent enjoyment of it, is infectious. Create a list of things to find and make your adventure into the outdoors into a scavenger hunt.
If possible, and if your kids are old enough to be by themselves out there, find a safe place for them to play in a natural environment. Allow them to go there to get away, to sit and think or to talk with their friends. Make a point to get the kids out in nature every day. Better yet, go with them.
2. Watch “An Inconvenient Truth” as a family for inspiration. Invite some of your children’s friends over to watch it with their parents and talk about some initiatives that you can each commit to or some larger projects that you can work on as a neighborhood or community.
3. Help your kids learn about endangered animals. Together, look into organizations that help endangered animals and see how you can get involved.
4. Reduce and re-use, then recycle. Lots of kids get excited about recycling. Fewer are into reducing or re-using. Model to your children a healthy pattern of consumption. Talk frequently about the many benefits (which go way beyond environmental) of living a simple life and of being wary of a lifestyle of mass consumerism. As kids spend more time outside and less time at the mall or watching television advertisements, this shift may feel increasingly more natural to them.
5. Teach your kids about potentially harmful chemicals and how they can be everywhere in our world: in the foods we eat, in the supplies we use to clean the house, in our paint, in our cosmetics, in our lawn care products. Turn the search for these things into a game and allow your kids to be detectives, learning about and seeking out these harmful chemicals and then finding natural alternatives.
6. The next time you take the kids to the grocery store, see how you can minimize the amount of packaging that you purchase. We have been known to purposefully not purchase an item because of the manufacturer’s use of wasteful packaging. It won’t take long for the kids to realize that the best item in the store for minimal packaging: raw fruits and vegetables.
In our family, the more we can make these life changes into a game, the more apt the kids are to follow suit. Help your kids to understand how one person really can make a difference (especially when that person is part of a committed family or group) and review often the personal impact that you all have made.
Jamie Jefferson writes for Momscape.com and Susies-coupons.com, where you’ll find discounts on ethically-made natural beauty products as well as coupons for green living and organic products.
A new-age freak grinned at me last Friday and shared her relevation, “Everything’s energy. And everything’s connected. Don’t you get it, man?”
But you know, she’s right.
Otherwise, how would you explain melting polar ice and island nations disappearing under rising ocean levels? Randomness just doesn’t cut it as a solid excuse anymore.
A couple of years ago, some determined energy interests utilized hired hypnotic practitioners (several US senators and climate scientists) to declare to the public that there is no global warming. Early on, they tried introduce confusion into the debate with their term, “climate change,” which suggested that the environment changes randomly and there’s no proof that global warming is a serious trend.
Unfortunately for them, their efforts didn’t work, and ironically “climate change” is another term for “global warming.”
Have broken through that layer of illusion, the Do-Gooders (concerned scientists and environmental groups) and the Hybrids (for-profit companies that actually do some of those same things that someone who cares about you would do, rather than merely say, “We care about you,” which all companies say) have helped us gain greater awareness and provided with the means to change:
“Global warming is real, and here’s a CFL lightbulb and more info.”
“Water shortage is real, and it has nothing to do with long showers.”
Today, in our final article of The Resource Matrix, we peel back layer after layer to get to the core and break the code that sends the whole system crashing down like a ton of bricks. And what you find will surprise — even shock you!
Let’s begin with the first layer:
Layer 1:
the illusion that non-sustainable costs less than sustainable
We began The Resource Matrix by explaining that economics comes out of 18th century political economy, and that political economy itself comes out of moral philosophy, and this moral philosophy apparently had room for colonialism, a fancy term for the answer to the eternal question: “How can I get that for free?”
Within economics and its moral background is the concept of the “free good:” a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society. Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want.
To sustain the illusion that products that pollute the air and water are cheaper than those that don’t create a mess, the scroundels just pay the referees fat sacks of hush money. “What foul? Play ball!”
Layer 2:
the illusion of separation
The next layer we peel away is the seeming “illusion of separation.” The grinning new-age freaky girl has it right again: “Everything’s connected.”
Global warming is not a fossil fuel issue. It’s a consumption issue that involves insane water policies that dictate growing cotton in the Egyptian desert, installing the world’s highest-shooting fountain in the desert city of Phoenix, Arizona to run 12 hours out of every 24, draining rivers to grow rice for exports, polluting the same rivers in India that people drink from with toxic chemicals used for dyeing cotton and wondering why nearly every single person in town died. And on and on ad nauseum.
Layer 3:
it’s up to government and industry to bring change
In the commercial marketplace, you vote with your feet. If you’re sitting in a movie theater and the film sucks, you stand up because you can’t take it any longer. And walk out. Just remember who the lousy director or actor was so you’re not doomed to repeat your history of lousy film choices.
If we leave it to government and industry to form a partnership to solve water usage issues, it will be virtual warfare, as we described in our last article (The Resource Matrix part 3 of 4: the coming cold water waters):
In this game, you start as leader of a country which has certain industries, a growing population, and dwindling water resources. Your objective is to maintain or enhance the lifestyle of your people by shifting water use to other countries in order to prevent internal strife and your eventual overthrow and death by coup d’etat.
And as you read, this game has no winners. It’s not sustainable.
Rather than blindly obeying the on-screen instructions (”Please pick a COUNTRY, PLAYER NAME, and Press the START button to begin now.”), it’s best never to press the START button at all.
Instead of giving your power over to the Government/Industry Gamers, vote with your feet.
Like doing business with those who conduct themselves in line with your own beliefs (cruelty-free products manufacturer, member of your own religious faith), you can make certain individual decisions consciously.
In certain cases, you make conscious decisions that consciously support certain businesses:
retailers (and the manufacturers) of compact fluorescent bulbs
shade-grown coffee
cruelty-free health and beauty products
In certain cases, you make conscious decisions that unconsciously reduce support for certain businesses:
using daylight instead of manufactured light sources reduces coal production and its polluting effects, in addition to saving energy
How about water? What choices do you have? Here’s possible near-future scenes:
Online resumes now include diet preferences as an indicator of personal water footprint and employment site search tools include diet as a filter.
Business headlines: “Demand for beef-free Hindu programmers causes short squeeze in software development market - low-waterfoot print computer geeks ask for, get 25% more than meat-eating peers” and “All-vegan employee company Sustainatrix International goes public in huge stock offering - market value of $150 billion confirms validity of sustainability in capital and financial modeling”
The Matrix and Vanilla Sky:
Not what it seems
In The Matrix, Morpheus explains that “the Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.”
In the 2001 Tom Cruise psychological thriller Vanilla Sky, built layer upon layer of seeming reality, Cruise’s handsome character enjoys the charmed rich life, then gets into an accident that mars his face, over which he needs to wear a mask. Eventually distraught, he goes out drinking, and ends up literally in the gutter to sleep it off.
He wakes to continue his life in an sequence of odd experiences. Finally remembering some repressed memories, he gets help and peels back one layer of the illusion: all his “experiences” since landing in the gutter have been a dream.
Trying to cope with his shattered worldview, he peels back another layer: worse, he’s been “dead” for 150 years and in a state of suspended animation.
And yet, the movie itself is not what it seems. Vanilla Sky was a Hollywood idle rich American kid adaptation of the 1997 Spanish original entitled Abre Los Ojos (Open Your Eyes) and also co-starred Penelope Cruz in her same role.
I introduced this four-part series by explaining that:
the Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.
You take the blue pill and the story ends.
You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.
I’ve shown you how deep the rabbit hole goes, and now you can wake in your bed and choose to continue to live like Tom Cruise, or you can break the code.
To break the code that creates the graphical user interface and see the illusion for what it really is, you need only do one thing, as repeated by Tom Cruise’s alarm clock each morning in Vanilla Sky:
Open your eyes.
And see the Resource Matrix, everywhere, all around you.
Thanks for letting us keep you updated . . .
To your green, brighter future,
Cinnamon Alvarez,
A19
And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.
The 3 Rs (Reduce, Reuse, and Recycle) is no longer simply a mantra for environmental activists, it’s a ticket to saving you money while you consider the planet. The 3Rs ask you to buy less, reuse more, and recycle products at the end of their useful life-wonderful guiding principles for reducing our environmental footprint and bringing our lifestyles into balance with nature. But in practice, how many of us are really willing to cut back on the stuff we want to own, to reuse what we’d like to throw out, and to recycle when doing so is often incredibly inconvenient? Fortunately for budget-conscious Lazy Environmentalists, the 3Rs are receiving a twenty-first-century facelift, making them easy to implement and even easier on the wallet.
Reduce, the first of the 3Rs, releases you from the hassle, expense, and waste of unwanted stuff while helping you use less energy and create less trash. And while most of us can’t imagine life without our most prized four-wheeled possession, the first place to embrace Reduce is with our cars. That’s because our automobiles generate about half of our personal greenhouse gas emissions-the other half comes from our homes.
Today, you can enjoy the freedom of being in the driver’s seat while eliminating all of the expense of owning-or leasing-and maintaining a car by joining a car-share service. Zipcar is leading the way. Available in more than 40 U.S. cities, Zipcar lets members locate cars conveniently parked at designated spots around the city and reserve them for an hourly fee (typically between $10.50 and $16.50). Members arrive at the parking spot, swipe their membership card over the windshield sensor to unlock the door, hop in, and go. There’s no need to pay for gasoline or insurance; Zipcar has got you covered. You won’t sacrifice your ride either; Zipcar lets you choose from models like the BMW 325, Mini Cooper, Honda Fit, Volkswagen Jetta, Toyota Prius, Honda Civic Hybrid, Volvo S40, Mazda 3, and Subaru Outback. According to the company’s surveys, over time Zipcar members reduce their car usage by as much as 50 percent. Zipcar estimates that each of its cars removes the equivalent of about 15 privately owned vehicles from the road. Other car-sharing services are popping up across the country and around the world. Visit Carsharing.net for a comprehensive list.
Reuse-the middle child of the 3Rs-has been a part of our lives before we were “eco” anything (eco-conscious, eco-savvy, even a tentative eco-curious). Think about it: Every day, we reuse items like T-shirts, cereal bowls, and underwear without a second thought. We don’t toss them after one use. We reuse. The secret to twenty-first century Reusing is to discover how to reuse other people’s really cool stuff as well as our own.
Reuse logic is in effect at Goozex.com, where gamers gather to swap their video game. Visit the website, create an account and list the games you own that you’d like to trade. Then Goozex quickly locates other gamers who want them and makes instantaneous matches for you. With each game you mail, you earn Goozex points, which you can then use to acquire the games you want from other members. Instead of spending lots of money on new games (and paying for all that packaging waste), you’ll pay Goozex $1 each time you receive a game. Whether you’re partial to Xbox, Wii, Nintendo, or many other gaming platforms, the Goozex trading community has got you covered. Get your reused copy of Call of Duty 2 or NCAA Football 09 today.
Swapping websites are emerging in all kinds of categories. Bookworms can browse more than two million titles available for trade at Paperbackswap.com. Movie collectors can visit Swapadvd.com to trade both new and classic DVD titles. CD fans (you know you’ve still got ‘em) can tap into more than 130,000 titles available at Swapacd.com. And new and expecting parents can trade for baby strollers, bibs, bedding, bumpers, and more at Zwaggle.com.
Recycle, the last of the 3R trio, is the most transformative of the Rs. When we recycle, we’re giving used products the chance to be reborn as something new. That’s especially the case thanks to companies like Preserve that has partnered with Stonyfield Farm to recycle its yogurt cups-from organic yogurt, of course-into ergonomic plastic toothbrushes, razors, and an assortment of colorful kitchenware (and now also does the same with Brita pitcher filters).
TerraCycle, another green innovator, is on pace to redefine much of America’s relationship with trash. The company that began with its signature Plant Food-made from worm poop, packaged in empty Pepsi bottles and sold at the likes of Home Depot and Wal-Mart-has evolved into an innovation powerhouse that continually introduces new products made entirely from waste. Take the E-Water Trash Cans and Recycling Bins available at OfficeMax for $10.99 each and made from crushed computers and fax machines (that would otherwise end up in a landfill). Or the rain barrels and composters made from Kendall-Jackson oak wine barrels that sell for $99 each at Sam’s Club. They’re both prime examples of a company that sees opportunity where others see garbage. In so doing, TerraCycle helps us make attractive choices that are mindful of the planet and our wallets.
Josh Dorfman is an environmental entrepreneur, media personality and author of The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living. He is also the founder and CEO of Vivavi, a retailer of modern, green furniture and home furnishings. His latest book, The Lazy Environmentalist on a Budget: Save Money. Save Time. Save The Planet, is now available. For more information, please visit: http://www.lazyenvironmentalist.com