Archive for the ‘Energy Saving Tools’ Category

Do We Want Too Much?

Thursday, February 16th, 2012


Do We Want Too Much?

What can be done about this increasingly worrying contribution to global warming?

The most important options to reduce aircraft CO2 emissions are:

Changes in aircraft and engine technology; use of alternative fuels, such as (sustainably produced) biofuels; regulatory and operational measures such as improvements in air traffic management; economic measures such as inclusion of aircraft emissions in emission trading schemes.

But, as Giovanni Bisignani, manager of International Air Transport Association (IATA), stated: “Emissions trading schemes only make sense with efficient infrastructure. The IPCC estimates that there is 12% inefficiency in air traffic management globally: we produce up to 73 million tonnes of carbon emissions each year by aircraft flying inefficiently due to air traffic management limitations”. **

On a personal level we could ask ourselves especially in the developed world: “Do we really need to fly so frequently?” The use of telework, teleconference and video conference could be largely increased to plan work and meetings. Can’t the development of land and air transportation infrastructures be balanced better according to the real needs of people and businesses? Trains could connect cities better and more cheaply for example in Europe, where the prices are not competitive with those of many flights anymore (and night train services have been reduced if not cancelled).

Life styles do matter because if millions of people want to have cheap weekends in relatively close tourist locations, many flights are needed to satisfy their desires and consequently a lot of pollution is generated. Also, our per capita emissions could be cut also by reducing the “surplus” trips, by slowing down our life rhythms and enjoying more local attractions in our free time. Who knows? We could discover the “exotic” in our own neighborhoods without flying to the Caribbean Sea…

Furthermore the relationship between the costs and the environmental externalities (i.e. costs not included in the economy like health damages caused by pollution) needs to be considered as well: there are higher marginal impacts for short-distance flights that should be considered in prices paid by passengers.

All these political, technological and personal choices are some of the good examples needed by the developing countries to follow the 21st century’s Western society along a new sustainable path which looks like the only good alternative forward.

**”Talks to reduce aircraft global-warming emissions

For further information on Climate Change please visit the Responding to Climate Change website - http://www.rtcc.org

science-news,callin,opinion of Invasion Earth

Cheap Flights and Climate Change

Monday, February 13th, 2012


Cheap Flights and Climate Change

What can be done about this increasingly worrying contribution to global warming?

The most important options to reduce aircraft CO2 emissions are:

Changes in aircraft and engine technology; use of alternative fuels, such as (sustainably produced) biofuels; regulatory and operational measures such as improvements in air traffic management; economic measures such as inclusion of aircraft emissions in emission trading schemes.

But, as Giovanni Bisignani, manager of International Air Transport Association (IATA), stated: “Emissions trading schemes only make sense with efficient infrastructure. The IPCC estimates that there is 12% inefficiency in air traffic management globally: we produce up to 73 million tonnes of carbon emissions each year by aircraft flying inefficiently due to air traffic management limitations”. **

On a personal level we could ask ourselves especially in the developed world: “Do we really need to fly so frequently?” The use of telework, teleconference and video conference could be largely increased to plan work and meetings. Can’t the development of land and air transportation infrastructures be balanced better according to the real needs of people and businesses? Trains could connect cities better and more cheaply for example in Europe, where the prices are not competitive with those of many flights anymore (and night train services have been reduced if not cancelled).

Life styles do matter because if millions of people want to have cheap weekends in relatively close tourist locations, many flights are needed to satisfy their desires and consequently a lot of pollution is generated. Also, our per capita emissions could be cut also by reducing the “surplus” trips, by slowing down our life rhythms and enjoying more local attractions in our free time. Who knows? We could discover the “exotic” in our own neighborhoods without flying to the Caribbean Sea…

Furthermore the relationship between the costs and the environmental externalities (i.e. costs not included in the economy like health damages caused by pollution) needs to be considered as well: there are higher marginal impacts for short-distance flights that should be considered in prices paid by passengers.

All these political, technological and personal choices are some of the good examples needed by the developing countries to follow the 21st century’s Western society along a new sustainable path which looks like the only good alternative forward.

**”Talks to reduce aircraft global-warming emissions

For further information on Climate Change please visit the Responding to Climate Change website - http://www.rtcc.org

Blogging Sustainability Pt.1

Clean Landfills and Healthy Water

Sunday, February 12th, 2012


Clean Landfills and Healthy Water

We’ve all read the stories about how municipal water systems in the United States are contaminated with toxins such as  lead, mercury, copper and even bacteria. In some parts of the country, stories of raw sewage leaks into fresh water supplies have made the news. And, people have reacted by drinking expensive bottled water as a supposedly healthier alternative to ordinary, inexpensive tap water.

City Water Supplies Are Safe

Of course, the truth about the safety of the nation’s municipal water supplies has finally come forth - drinking water from household taps virtually anywhere in the country is safe, pure and incredibly inexpensive. And, we’re learning that bottled water isn’t as healthy for us as we first thought. 

Get Off The Bottle

First there’s the plastic container, or bottle itself.  That convenient, plastic water bottle we’ve gotten used to carrying around is made from plastic material that contains cancer-producing toxins called phthalates.  These toxins actually leach into the water in the plastic bottle and accumulate in our bloodstreams.  Studies show that the concentrations of phthalates in our systems are increasing with each generation, mainly as a result of drinking water bottled in toxic plastic containers. 

Plastic is Hardly Boidegradable

These plastic bottles aren’t biodegradable.  Plastic throw-aways now represent at least 25% of the contents of our landfills.  And plastics won’t break down for around 10,000 years - some plastics can take even longer to degrade.  So our healthy-water myth has turned into a big health hazard.  What can people do?

A Nice and Effective Alternative

Fortunately, there are many easy and inexpensive alternatives to our drinking water challenges.You can easily install a simple charcoal-type filter system on your kitchen faucet. These inexpensive filters can remove up to 99.9% of heavy metals and other toxins that may (or mostly may not) be present in your city’s drinking water. And you can now buy a portable water filtration system that’s as convenient as your old plastic sports bottle, but the bottle is not made of toxic materials.

Cheap Filter Removes Most Contaminants

The filters that can be attached to your kitchen faucet are cheap (generally under $50) can be found at most hardware stores, reduce chlorine and heavy metals, and generally make your tap water taste better.  For example, the Brita system costs about $20 - 40 for a starter set, and $20 for each replacement filter.  It will filter about 100 gallons of drinking water and lasts for about 4 months.

Portable Filtration is the “Wave” of The Future

For about the same price, you can now get a 16 ounce portable water filtration system from Back to the Tap, which actually filters as you drink.  It uses a number 4 LDPE plastic bottle, which is the kind of plastic that doesn’t normally leach phthalates.  The filters are replaceable, and you can refill anywhere with plain tap water.  It can be refilled about 300 times, and that’s 300 disposable plastic bottles you’re not throwing into already full landfills.

Going green does take some conscious thought and careful planning, but it’s getting easier every day to go green.  In this case, you will be rewarded with better health and less plastic in landfills - and more money in your wallet.  Remember - bottled water costs MUCH more than gasoline, per gallon. So, save your health and the environment and tons of cash - by drinking water from your own household tap!

There’s no reason to poison your family and spend thousands of dollars just to have a clean home. Clean your house with simple and pure natural cleaners - and save enough money for a really nice vacation! Want to find out how to go green, save money and save Planet Earth? Click HERE to find out how being green can save you green!

Your Green Life Segment Of Sun Light

Sunday, February 12th, 2012


Your Green Life Segment Of Sun Light

Green Tip - Recycle Your Plastic Bags

If you have not given up plastic bag for your own reusable bags yet, no worries, you can still make a difference! Recycle them! How? Well, there are many ways you can recycle plastic bags. We have listed a few to get you started. Use your imagination!

21 Ideas for Recycling Plastic bags:

* for filler when sending packages or when you want to store fragile items.

* use old plastic bags for liners in your bathroom or office trash can.

* to pick pet waste.

* use them as baby bib.

* arts and crafts. (off site link)

* reuse plastic bags over and over when you grocery shop.

* store wet bathing suits in them when at the pool or beach.

* dispose of dirty diapers when out and about.

* put hubbies lunch in them instead of a lunchbox.

* litter box liners.

* use plastic bags instead of Ziploc bags when possible.

* store holiday items in them.

* as a cap when giving yourself a hot oil treatment.

* make a kite with your kids.

* as a toiletry bag when traveling.

* shred and cut them to make plastic bag confetti.

* use them as gloves when cleaning.

* have your kids put them over their shoes when playing in the snow to keep shoes dry.

* cut them in to big squares and let your children finger paint with them. (under supervision, of course)

* send them to the recycle bin at your neighborhood grocery store.

* or…avoid using plastic bags all together and REALLY make a difference!

This is just small list to get you started. There are MANY ways that you can recycle and reuse plastic bags. You can also Google “recycle plastic bag ideas” and you will find tons more!

Copyright © Green Christian Network, All Rights Reserved

About the Author: Cindy Taylor is a Christian stay at home Mom who love the Lord and cares about God’s planet. You can see her passion and writing at her website, Green Christian Network (http://greenchristiannetwork.com).

A Green Vocabulary

Saturday, February 11th, 2012


A Green Vocabulary

The international passion to protect our planet from the ravages of pollution and to preserve our natural resources for future generations has become an everyday fact of life. With international support by “green” political parties, consumer organizations, celebrities and politicians, the green movement has become a powerful force with an agenda that needs to be addressed by industry, politicians and consumers. Discussions about the environment are taking place in corporate board rooms, legislative hearings, and by consumers in supermarkets and department stores.

Can we fully understand environmental concerns and energy implications without a working knowledge of basic green vocabulary? Do we understand all the issues relevant to tax incentives for oil companies? Can we properly compare the organic and nonorganic products that we decide to eat or wear every day? In essence, to think and live green you need to speak and understand green.

Understanding some key green terms and their implications can help us evaluate alternatives between our planet and sacrificing aspects our personal lifestyle. It can help us decide how we cast our vote or spend our money or how we live our lives. A green vocabulary can help us reduce our “carbon footprint “. The following represents what is best described as a green vocabulary of definitions and commentary to help eco-oriented consumers make informed green decisions.

A Green Vocabulary for Green People

Organic identifies products made under the authority of the Organic Foods Production Act. Organic production guidelines are established to use organic materials and practices that improve ecological balance. Organic production incorporates agricultural system components to enhance natural biological systems.

Organic Agriculture is an ecological farming system that promotes natural chemical and biological cycles that improve soil fertility and maintains a balanced and productive farming system. Any products introduced to this system for fertility or pest protection are of natural composition. It eliminates the use of harmful synthetic pesticides, herbicides, fertilizers, growth stimulants or antibiotics. These essential restrictions can reduce contamination or pollution to our air, water or food supply.

Natural Fibersare “certified” organic fibers derived from organic agriculture such as cotton, bamboo and hemp.

Certified Organic Cotton is derived from organic agriculture. The cotton is grown without artificial pesticides or fertilizers. Conventional cotton farming ranks about fourth in the use of pesticides in the US. Several of the top pesticides used in nonorganic cotton farming are EPA recognized carcinogens. It takes 1/3 of a pound of pesticides and synthetic fertilizers to make one organic T-shirt disregarding the use of any toxic dyes (Organic Trade Association). A typical organic tee shirt is also about the same weight but without these harmful chemicals. Organic cotton is produced using conservation minded or “sustainable” approaches to crop production. Such practices help to retain and promote soil fertility and the natural recycling of soil resources.

Organic Certification is provided by various organizations. The most widely recognized standards are GOTS (Global Organic Textile Standard) which is the basis for the statement “100% certified organic cotton” used by many green companies.

Fair Labor Practices are not necessarily restricted to agriculture but generally support fair wages and healthy working conditions.

Fair Trade Certification “…guarantees consumers that strict economic, social and environmental criteria were met in the production and trade of an agricultural product.”(www.transfairusa.org).

Sweatshop-free describes the absence of manufacturing conditions currently existing in many countries, referred to as “sweatshops”. They are production facilities or factories where goods are produced cheaply by minimizing workers’ salaries, and increasing working hours. Proper environmental health standards are diminished, yet demands for high levels of productivity still remain. These sweatshops may thrive from corporations seeking to increase profits by subcontracting inexpensive labor.

Sustainable means conserving and preserving limited natural resources and energy supplies. It is connected with the term “recycling” when natural products are re-used like rubber (for tires, shoes) or paper/trees (for books, business cards, magazines etc.), or wood (for recycled furniture). They are made from or made into recycled, carbon based products. A good example of preserving our resources is Trees for the Future, a charitable organization dedicated to replacing and planting trees. Unfortunately, most of our energy production is derived from organic (carbon based) fossil fuels that cannot be recycled as compared to wind or solar energy. All of this is connected to our lifestyle and our “carbon footprint” discussed next.

Carbon Footprint is a descriptor of environmental impact. It describes the consumption of carbon based natural resources or the production of carbon by-products like carbon dioxide, carbon monoxide or “greenhouse emissions”. It’s about lifestyle and the amount of carbon based resources we consume through transportation, climate control, manufacturing etc. Basically it relates to how much each of us consume in terms of natural resources to meet our needs. In general each of us should be committed to reducing the size of our “footprint” to sustain resources for present and future generations.

Eco-fashion is a general term describing organic clothing that has addressed the needs of the environment as well as socially responsible working conditions.

Eco-friendly suggests a product or process than has a reduced impact on the environment.

Low Impact Dyes refers to dyes used the manufacture of goods that should have minimal impact on the environment. Sometimes the term non-toxic is used here as well.

Green is a generally positive term referring to the environment, organics or even a green lifestyle to be discussed shortly.

Conscientious Clothingdescribes organic clothing has addressed environmental, ethical and socially responsible standards.

The Green Lifestyle

Green Lifestyle or Green Living describes a lifestyle reflecting a strong commitment to the environment. In addition, it addresses compassionate and positive thinking. It means choosing a life with charitable deeds and practices, reflecting compassion for the environment and others. Green living is being proactive and incorporates spiritual growth leading to ethical thinking.

Social Responsibility can be defined as accepting responsibility for others and taking action against social injustice. It includes meeting the needs of others through charitable giving.

Charitable Giving describes a sense of genuine compassion and reacting to it with charitable practices towards others.

In summary, a green lifestyle represents caring for the environment combined with positive thinking leading to ethical behavior and compassionate living. Ultimately, your deeds represent positive thoughts in action. The result can be a clean, safe environment and a better quality of life for yourself and others.

If you learned some green vocabulary, be sure to use it to make decisions and set priorities in your life. Think about adopting a greener lifestyle!

Bob Folkart is Vice-President of Live Life Organics, a company devoted to encouraging the living of a passionate life through environmental awareness. Live Life Organics has created a range of eco-friendly, organic cotton clothing from adults to babies. Every item of apparel displays positive inspirational messages promoting courage, hope and compassion and includes a plantable hang tag that recycles and grows into wild flowers. To view these organic products, go to: http://www.livelifeorganics.com.

NRN - Fortune Commercial

Electronics Recycling

Saturday, February 11th, 2012


Electronics Recycling

Society’s technological advancements have grown significantly over the years. Electronics devices such as telephones, cell phones, radios, CD and DVD players, televisions, and computers are products that are used in every household. These items are just a few of the many electronic devices that can cause serious environmental damage due to their toxic components. Electronics that are in need of disposal are referred to as e-waste, or electronic waste. Because of the advancement of electronic products, there has been a growing concern about the hazards of electronic waste. Some of these concerns include: improper disposal of toxic materials, health and safety concerns for people disposing of these items, as well as dangers to the soil and water supply. For instance, electronics are made using a considerable amount of toxic substances such as lead, cadmium, aluminum, zinc, copper, and plastics which can all leak poisonous material in the ground and water. These environmental concerns have resulted in the establishment of electronic recycling facilities and industries who take old electronics such as computers for the purpose of recycling and safe disposal.

Electronics containing materials such as metals, plastic, are valuable to the recycling companies. Disposing of electronics through a recycling company will result in fewer electronic devices going into landfills and lower carbon emissions.

Recovering Raw Materials: Recycling electronics involves recovering raw materials from the electronic equipment. Materials such as steel, copper, wires, aluminum, brass, plastics, glass,etc., are extracted and sold to smelters so they can create raw materials. Depending on the type of metal being extracted, they can be processed and used in products required by such businesses as the steel, construction and cement industry. Plastics and wood can be used as fuel to provide heat to industrial furnaces which converts to steam. Metals such as copper are sold to metal refineries.

Plastics: Plastics from such items as computers, computer mice, and keyboards, are sent through shredding processes and machine sorted. They are then sent to other recyclers for further processing.

Larger Electronics: Items such as televisions and computer monitors are dismantled by hand. The leaded glass cathode ray tubes are removed and disposed of safely. Plastics, copper, and circuit boards are removed, separated, and processed.

Hazardous Items: Toxic items are removed from electronic devices and disposed of safely. Toxic substance can include leaded glass, rechargeable batteries, non-rechargeable batteries (i.e.alkaline, lead acid, cell batteries) mercury in lamps and switches, parts containing polychlorinated biphenyls, as well as ink and toner cartridges. The remaining non toxic materials are processed and the recyclable materials are recovered. The materials are shredded and separated according to type. For instance, they can be divided into such materials as steel, copper, aluminum, and plastic.

Refurbished Electronics: There are now many companies that acquire used computers, repair and update them, and resell them at a much lower price. This is a great way to keep electronics out of landfills and make technology more affordable.

Donate Your Computer: If you are getting rid of your old computer because of a recent upgrade, consider donating it to charity. Many schools and non profit organisations are in need of computers. There are companies and businesses that will take your computer, refurbish it, and donate it to a needy cause. Make sure your computer is wiped clean of all information before donating it. Donating your computer helps the community and the environment.

We are fast becoming a technology dependent society. When it comes to protecting and conserving our environment, we have to adapt and change our technological practices to ensure a sustainable future. Recycling electronics is a great way help the planet.

Know that repairing a computer or laptop repair Toronto is not cheap, but it can be cheaper than having to replace the computer. If you run into these situations, you will need to hire a onsite computer repair service Toronto.

IDGTV: Tech News For Update

What We Can All Do ?

Sunday, February 5th, 2012


What We Can All Do ?

Saving the rainforests and environment is not an easy task. It took many years of neglect, mainly on our part, in keeping the environment clean. We polluted our air and our water through chemicals and different types of bacteria and debris. We used paper products that were not recyclable and or were not biodegradable.

Rome wasn’t built in a day as the old cliche states, but we managed to ruin our planet over the years and unfortunately it will take longer than a day to rid the Earth of all the garbage we have dumped on it. It is so easy to throw a piece of paper out of your car window, instead of finding a receptacle to dispose of it, or to throw empty cans in with your regular garbage instead of separating them for the recycle pickup or to bring bottles back to the store. Let’s not forget the broken down refrigerators, t.v.s, mattresses, etc on the side of the road.

I have traveled to third world countries and it breaks my heart to see that. They have no means of garbage disposal and they certainly don’t know how to recycle. Most of the people, although poor, take pride and keep their properties neat and debris free, others do not care. The same goes for people who live here on Earth. Some are proud of what they own and others could care less.

By the inch it’s a cinch, by the yard it’s hard. If we all do our part in what ever little way, we can help improve Mother Earth and make it liveable for generations to come. Let’s start by picking up our litter, don’t let the water run when brushing your teeth, use rags instead of paper towels, carpool if you can, don’t discard items on the side of the road to make it look unsightly, but for the most part…. Be Proud Of Where You Live and What You Have!!!!!!

“Nothing Leaves An Impression Like A Lasting One”….

http://www.impressionsbyjackie.com

Plastic Bags?

Sunday, February 5th, 2012


Plastic Bags?

Bags hold an important place in our lives. They are sometimes referred to as the best personal carriers. They are made of various stuffs like cotton, synthetic, leather and so. But when it comes to general usage like for shopping, the names of two types of bags viz. plastic made and paper made bags come to our intellect. Both are fine, but the question is, which one is the best suited to our requirements. Lets discuss the peculiarities related with the two.

You might be thinking that paper bags are not as durable as those made of plastic. Also, we see that the latter are more commonly used than the former one. But, do you know plastic is a stuff which is really hazardous to the environment. It takes thousands of year to decompose. If burnt, it emits poisonous gases which again pollutes the environment. If buried in the ground, it makes the soil infertile. If thrown in the sea, it pollutes the sea water and proves to be a threat for the life of the sea creatures. One can imagine, how hazardous is plastic to our planet.

This perilous nature of plastic had forced the governments of many cities of the world to put a ban on the use of poly-bags, which are a major source of plastic pollution. Few cities of the world in which these polythene carriers are either completely or partially banned include San Francisco, New York, Texas, Germany, Dhaka, China, Kenya and Ireland to name a few. Even the government of Delhi had issued guidelines against the use of polythene. However, later on the government changed its decision to completely ban the polythene, due to some reasons. Government suggested the manufacturers to set up the recycling units on the basis of “polluter pays principles”. But the government has not completely given up the plan to ban these polythene carriers, it is in the pipeline.

In this context, paper bags are the best option. No doubt, they are unconventional, but they are eco-friendly and easy to recycle. Nowadays, there are various types of paper made bags available in the market. They are not only good looking, but also have ample of space to carry goods and are quite durable. The handmade paper bags available nowadays are designed to suit specific requirements which include carrying gifts, carrying wine, shopping etc. There is a separate bag to serve each purpose. Although, multipurpose bags are also made from paper. They are proving to be the best substitute for plastic or polythene carriers in the modern context.

Now, as we have told you every significant fact related to plastic and paper bags, It’s upon you which one to choose. The hazardous and non-disposable polythene, or the environment friendly and elegant paper bags.

For more information on paper bags, paper baskets, miscellaneous paper products and other handicraft items, you may visit the following sites:
http://www.handmade-paper-products.com/
http://online-handicrafts-center.blogspot.com/

BBC World News America

Efforts Conservation

Thursday, January 26th, 2012


Efforts Conservation

How often have we come across lovely historical sites suffering from neglect and misuse? Every country needs to take good care of its historic places. Because things like malls, stadiums and highways can be built again. But a historic place which is neglected and misused will lose its glory and slowly disintegrate into zilch. And no amount of action plan or noble intentions can ever bring a historic place back to its former glory when it has been totally neglected and abused by us. The oldest of historic sites can be preserved for the future generations if we have a proper plan for their conservation.

Conversation of historic places requires a systematic approach. If the historic site is conserved with the help of a proper plan, it will show amazing results. While chalking out a plan for the conservation of historic sites, it’s very important to keep the costs under control. If the costs go up to an unwanted level, it will draw criticism from the general public and act like a death sentence for the conservation of other similar projects in the future.

The first thing which should be done by the restoration experts is to check the age of the historic site. This can be easily achieved by conducting a series of scientific tests. It can also be done if there are public or archaeological records of the site. Once we know the actual age of the historic site, we get to know the actual worth of the site - this doesn’t mean that if a site is not very ancient - it’s not worth taking care of.

Also check the sturdiness of the materials which have been used on the historic site. This will need a proper list of all the materials used on all the structures found on the site. Factors such as the effect of temperature, humidity, weathering, fire, air pollution, storms and flood on the material found on the site needs to be studied in detail, so that best possible plan to prevent further degradation of the site can be prepared.

Don’t forget to note the architectural design of any structures present on the site. This is needed to take help of conservation experts according to the style they specialize in. Taking the help of the best of experts who are not competent in the architectural design displayed at the historic site would create a major problem for your conservation project.

Your team of conservation experts also need to keep a track of all the past repairs and changes made on the historic site. The problems faced by the previous restoration team while restoring or repairing the historic site too needs to be researched and noted down. Always remember materials like wood and leather rot quite easily, on the other hand stone articles and pottery items always manage to survive better. Once you have finished your complete study of the historic site, you can then do the restoration part of the site step by step in a phased manner till it is complete. You might even have to restrict the number of visitors, once it has been restored, as although the site has got its former glory, it might not be in a state that it can be exposed to an endless number of people everyday.

For more information on the historical sites of the world, visit Matt’s website about world historical sites, especially his favorite place, tikal.

stove demo in Phuket

Sunday, January 22nd, 2012


stove demo in Phuket

Water Efficiency - The Resource Matrix Part 4 of 4 - The Illusions Behind Water Shortages

The Resource Matrix IV: Layers

A new-age freak grinned at me last Friday and shared her relevation, “Everything’s energy. And everything’s connected. Don’t you get it, man?”

But you know, she’s right.

Otherwise, how would you explain melting polar ice and island nations disappearing under rising ocean levels? Randomness just doesn’t cut it as a solid excuse anymore.

A couple of years ago, some determined energy interests utilized hired hypnotic practitioners (several US senators and climate scientists) to declare to the public that there is no global warming. Early on, they tried introduce confusion into the debate with their term, “climate change,” which suggested that the environment changes randomly and there’s no proof that global warming is a serious trend.

Unfortunately for them, their efforts didn’t work, and ironically “climate change” is another term for “global warming.”

Have broken through that layer of illusion, the Do-Gooders (concerned scientists and environmental groups) and the Hybrids (for-profit companies that actually do some of those same things that someone who cares about you would do, rather than merely say, “We care about you,” which all companies say) have helped us gain greater awareness and provided with the means to change:

  • “Global warming is real, and here’s a CFL lightbulb and more info.”
  • “Water shortage is real, and it has nothing to do with long showers.”

Today, in our final article of The Resource Matrix, we peel back layer after layer to get to the core and break the code that sends the whole system crashing down like a ton of bricks. And what you find will surprise — even shock you!

Let’s begin with the first layer:

Layer 1:
the illusion that non-sustainable costs less than sustainable

We began The Resource Matrix by explaining that economics comes out of 18th century political economy, and that political economy itself comes out of moral philosophy, and this moral philosophy apparently had room for colonialism, a fancy term for the answer to the eternal question: “How can I get that for free?”

Within economics and its moral background is the concept of the “free good:” a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society. Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want.

To sustain the illusion that products that pollute the air and water are cheaper than those that don’t create a mess, the scroundels just pay the referees fat sacks of hush money. “What foul? Play ball!”

Layer 2:
the illusion of separation

The next layer we peel away is the seeming “illusion of separation.” The grinning new-age freaky girl has it right again: “Everything’s connected.”

Global warming is not a fossil fuel issue. It’s a consumption issue that involves insane water policies that dictate growing cotton in the Egyptian desert, installing the world’s highest-shooting fountain in the desert city of Phoenix, Arizona to run 12 hours out of every 24, draining rivers to grow rice for exports, polluting the same rivers in India that people drink from with toxic chemicals used for dyeing cotton and wondering why nearly every single person in town died. And on and on ad nauseum.

Layer 3:
it’s up to government and industry to bring change

In the commercial marketplace, you vote with your feet. If you’re sitting in a movie theater and the film sucks, you stand up because you can’t take it any longer. And walk out. Just remember who the lousy director or actor was so you’re not doomed to repeat your history of lousy film choices.

If we leave it to government and industry to form a partnership to solve water usage issues, it will be virtual warfare, as we described in our last article (The Resource Matrix part 3 of 4: the coming cold water waters):

In this game, you start as leader of a country which has certain industries, a growing population, and dwindling water resources. Your objective is to maintain or enhance the lifestyle of your people by shifting water use to other countries in order to prevent internal strife and your eventual overthrow and death by coup d’etat.

And as you read, this game has no winners. It’s not sustainable.

Rather than blindly obeying the on-screen instructions (”Please pick a COUNTRY, PLAYER NAME, and Press the START button to begin now.”), it’s best never to press the START button at all.

Instead of giving your power over to the Government/Industry Gamers, vote with your feet.

Like doing business with those who conduct themselves in line with your own beliefs (cruelty-free products manufacturer, member of your own religious faith), you can make certain individual decisions consciously.

In certain cases, you make conscious decisions that consciously support certain businesses:

  • retailers (and the manufacturers) of compact fluorescent bulbs
  • shade-grown coffee
  • cruelty-free health and beauty products

In certain cases, you make conscious decisions that unconsciously reduce support for certain businesses:

  • using daylight instead of manufactured light sources reduces coal production and its polluting effects, in addition to saving energy

How about water? What choices do you have? Here’s possible near-future scenes:

Online resumes now include diet preferences as an indicator of personal water footprint and employment site search tools include diet as a filter.

Business headlines: “Demand for beef-free Hindu programmers causes short squeeze in software development market - low-waterfoot print computer geeks ask for, get 25% more than meat-eating peers” and “All-vegan employee company Sustainatrix International goes public in huge stock offering - market value of $150 billion confirms validity of sustainability in capital and financial modeling”

The Matrix and Vanilla Sky:
Not what it seems

In The Matrix, Morpheus explains that “the Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.”

In the 2001 Tom Cruise psychological thriller Vanilla Sky, built layer upon layer of seeming reality, Cruise’s handsome character enjoys the charmed rich life, then gets into an accident that mars his face, over which he needs to wear a mask. Eventually distraught, he goes out drinking, and ends up literally in the gutter to sleep it off.

He wakes to continue his life in an sequence of odd experiences. Finally remembering some repressed memories, he gets help and peels back one layer of the illusion: all his “experiences” since landing in the gutter have been a dream.

Trying to cope with his shattered worldview, he peels back another layer: worse, he’s been “dead” for 150 years and in a state of suspended animation.

And yet, the movie itself is not what it seems. Vanilla Sky was a Hollywood idle rich American kid adaptation of the 1997 Spanish original entitled Abre Los Ojos (Open Your Eyes) and also co-starred Penelope Cruz in her same role.

I introduced this four-part series by explaining that:

the Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.

You take the blue pill and the story ends.

You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.

I’ve shown you how deep the rabbit hole goes, and now you can wake in your bed and choose to continue to live like Tom Cruise, or you can break the code.

To break the code that creates the graphical user interface and see the illusion for what it really is, you need only do one thing, as repeated by Tom Cruise’s alarm clock each morning in Vanilla Sky:

Open your eyes.

And see the Resource Matrix, everywhere, all around you.

Thanks for letting us keep you updated . . .

To your green, brighter future,

Cinnamon Alvarez,
A19

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures